The Modern Ombuds Communications Toolkit: One of the greatest challenges ombuds face is trying to explain our work and why it is so important. Addressing this challenge has been at the heart of an effort undertaken by IOA’s Public Relations Strategy Task Force. Over the past few months, they have been hard at work producing new messages to help members like you spread the word about the value ombuds provide to the people, organizations, and communities we serve around the world. We invite you to watch this video and share your reaction using this online survey. This is part of an ongoing process, and your continued feedback is vital. To introduce this new initiative, IOA presented a video at the 14th Annual Conference this week that speaks to a new theme of the “Modern Ombuds.” We invite you to watch the video about our new messaging direction and share your suggestions for shaping the messages further in our online survey. In addition to the video, we have also produced a new benefit for IOA members. The Ombuds Communications Toolkit (member login required for access) will help ombuds deliver effective messages to different audiences.
