by Reese R(ai)mos
Director - University Ombuds Office, Virginia Tech

To understand where we’re heading, it helps to look back. Two decades ago, I read Ray Kurzweil’s The Singularity Is Near, where he predicted an exponential rise in technology that would culminate in artificial and human intelligence merging around 2045. Some called him unrealistic; others, like Bill Gates, praised his foresight. Whether you see him as a visionary or a dreamer, there’s no denying that AI is rapidly reshaping our world, and, for Ombuds, our profession.

Rather than debate the timing of the “singularity,” it’s more pressing to examine what AI is already doing to our practice. Across fields, technology is transforming how information is created, managed, and used. In July 2025, for example, a robot trained solely on surgical videos autonomously performed a major phase of a gallbladder removal at Johns Hopkins. That’s no longer science fiction, it’s our present.

It’s been a busy first year for the Artificial Intelligence (AI) Working Group of IOA’s Research & Assessment Committee- and we are excited to announce plans for 2025, to engage further with the IOA community.

During 2024, AI Working Group members have included: Julie Muroff (Chair), Brian Green, Dennis G. Jones, Steen Erik Larsen, Lisa PytlikZillig, and Mary Rowe. The initial charge to the group by IOA’s Board of Directors was: “to take the lead on helping members understand how they can effectively use artificial intelligence (AI), including considerations/pitfalls to pay attention to when using AI.” We translated that charge as starting the dialogue and process of collecting information about the IOA community’s interests, concerns, and needs in this dynamic area. More specifically, we explored the potential for AI to complement or supplement ombuds work in ways that (i.) support, not supplant, the role of human organizational ombuds; and that (ii.) mitigate risks to compliance with IOA’s Standards of Practice and Ethics. Notably, our members were not expected to be subject matter experts, or to take positions, or even to make recommendations at this early stage. Indeed, because AI is such a complex and rapidly evolving topic that can impact laws, policies, rules, and practices specific to the particular practice setting of each ombuds, our group has emphasized the need for each ombuds to consult with the relevant contacts in their own organization, and to consider IOA’s Standards of Practice and Ethics, to chart a path that is right for each ombuds, individually.

The initial charge to the group by IOA’s Board of Directors was: “to take the lead on helping members understand how they can effectively use artificial intelligence (AI), including considerations/pitfalls to pay attention to when using AI.”

Consistent with IOA’s charge above, some examples of our 2024 accomplishments include:

Ombuds Dilemma: Should I be a Brand Ambassador?

Dear In Practice,

In a recent virtual visitor meeting, I looked at my reflection and realized I was not only wearing a shirt embroidered with my organization’s logo but also drinking from one of our organization’s mugs. Thank goodness I had temporarily deactivated the virtual background that prominently features our organization’s logo and which all employees are now strongly encouraged to use.

After extensive input from IOA members and other participants, we are pleased to announce the pilot of IOA’s new Organizational Values and Community Norms that will go into effect 22 March 2023. We also invite member input on a proposed IOA Concern and Complaint Policy and Concern and Complaint Procedures.   

Good Day IOA

Organizational Values and Community Norms

By Christina Tay

Director of Services - Restorative Resolution 

Over the past few years, I have been thinking thematically about the tension between being dependable as a organizational ombuds and the unintended consequence of dependency developing with a user of the service.  In a previous role, I had attended a potential client’s senior leadership team meeting with our organization's business development manager and we were attending to promote the value and benefit of providing ombuds services. One of the senior leaders asked “What do you do if one of the staff becomes dependent on you as a practitioner or the service you are here to promote”? As we had a very limited amount of allocated time I responded “One of our key roles as a practitioner is to empower individuals through the sharing of knowledge and tools to move towards being able to manage the situations they are experiencing.”  It has been a few years since that question was posited and it is a topic that I have continued to consider.

One of the senior leaders asked “What do you do if one of the staff becomes dependent on you as a practitioner or the service you are here to promote”?

In a past role, I was working in an organization that employed a few thousand employees.  One of the requirements of the role was to continue to promote the service to the widest possible audience across the organization.  I started to observe that once some users of the service connected with the ombuds they were inclined to return for multiple individual sessions and while the subject may have slightly changed between sessions it did raise thoughts about the possibility of dependency.  On one hand, I see the absolute value of providing as much support as an individual requires but this has to be balanced against ensuring that there is sufficient time and energy available to an expanded base of users.

Updated Board-Approved Documents Now Available

By IOA

We are pleased to announce that the IOA Board of Directors approved the final, revised Standards of Practice (SOP) and Code of Ethics (COE) at its meeting on 17 March 2022. The new documents are now in effect and are available for download on the IOA website. Current SOP & COE translations include, Amharic, Chinese, French, French Canadian, Italian, Japanese, Korean, Brazilian Portuguese, Romanian, Russian, Latin American Spanish, and Thai. If you would like to suggest another language to add to our translation list, please email the IOA office at [email protected].

Begin Exploring

By the International Ombuds Association

We are delighted to announce that we have launched a new IOA website. You are invited to visit our new and improved site at www.ombudsassociation.org.

What's Changing & How Will It Affect You?

In 2018, IOA began our journey to redefine the way we communicate about our association and about the organizational ombuds profession as a whole. Today, we are proud to announce and share the results of this effort.

Along with formally changing our organization's name to the “International Ombuds Association,”  we are releasing a new logo, revised color palette, and a refined branding style guide. This new branding helps us celebrate the growth and evolution of our organization and our profession. It reflects a modern interpretation of our core values and traditions while incorporating elements of our 2021-2024 Strategic Direction.

Thank You for Your Input

During this process, member input has driven the overall direction and design of this new modern look. Your responses to the member-driven 2020 Branding Survey, your comments and input on the revisions to IOA's Bylaws & Articles of Incorporation, as well as your feedback on the 2021 logo design concepts have helped IOA leadership to better understand what you think IOA's brand should convey and what imagery resonates most with you. 

By Melanie Jagneaux, JD, MBA, CO-OP®, IOA President

IOA begins the new year strong. Steadily growing over the past two years, IOA has surpassed its 1,000 member milestone! Even as the impacts of the COVID pandemic continued, we ended 2021 in a prosperous financial position, closing the year with an approximate net surplus of more than $35,000.

We, the members of IOA, accomplished a great deal in 2021! I think it is important to pause and celebrate our successes because our efforts in 2021 will bring even more value to our membership and the ombuds profession in the years to come. If you volunteered your time and talent on an IOA Committee or Task Force, IOA has greatly benefited from your investment. If you provided valuable feedback on proposals in surveys, you helped IOA leaders make better decisions. If you shared viewpoints in town halls or member meetings you contributed to our collaborative culture. We stayed well focused on our goals, engaged openly, collaborated well, met challenges with confidence and persistence, and made important changes to ready the organization for the future.

Ombudsperson, Graduate School at Virginia Tech, 
Independent Voice Blog Editor

What should a single-person ombuds office do when a member of their community contacts the ombuds office about a matter, but the ombuds determines that they have a conflict of interest in working with that individual? 

An inquiry of just this type was recently raised with the IOA by an individual that encountered that situation with their ombuds. In this case, the ombuds told the individual that they could not provide assistance to them. The Ombuds apparently did not explain the basis for the conflict of interest nor suggested any other means to provide assistance to the individual who considered themselves one of the constituents served by the ombuds office. The individual contacted IOA because they thought that the ombuds may have acted improperly and wanted to raise the issue with the IOA. Since the ombuds involved in this situation is not COOP certified and there is no relevant procedure for investigating the conduct of non-certified IOA members, it was established there is no basis for the IOA to become involved. 

The dilemma presented in this case surely is not unique. While it is likely not appropriate in most situations to disclose to an individual the basis for the conflict of interest, is there nothing that the ombuds can do to help an individual receive assistance? Because this may be a recurring problem for single-person ombuds offices, we thought we would offer a suggestion here that an ombuds may want to consider and invite IOA members to suggest other possible options. 

What Is Changing & Why Is It Important?

By IOA SOP & COE Working Group

In the Fall of 2020, the IOA Board of Directors presented revised drafts of the Standards of Practice and Code of Ethics to the IOA membership for feedback (more information is available on The Independent Voice). We received many comments via our survey questionnaire, during listening sessions, and in individual communications. The majority of the comments supported the proposed changes, but there were a number of members who offered valuable constructive criticism and specific suggestions.

Next, the Board convened a working group to methodically review and evaluate the comments and suggestions from members. That group met weekly and conducted a section-by-section, paragraph-by-paragraph review of the Standards of Practice and Code of Ethics, incorporating many of the suggested edits. The working group exercised its best judgment to reconcile many conflicting member suggestions.

International Member Feature

IOA member, Dr. Eng. Ion Anghel, Director of PetrOmbudsman Department in Romania recently shared the exciting news that their department was celebrating its seventh year of activity.

As part of the celebration, the office wanted to contribute to increasing ombuds awareness in Romania. Dr. Eng. Anghel provided IOA with a Romanian Translation of the IOA Standards of Practice and Code of Ethics. We are honored to now reveal this latest translation.

by Melanie Jagneaux, JD, MBA, CO-OP® 2020-2021 IOA President

UPDATED JANUARY 2021

By Chuck Howard, IOA Executive Director

We wanted to give you an update on the progress of revisions to the IOA Standards of Practice and Code of Ethics.  After the Professional Standards and Ethics Task Force presented its recommendations to the Board in fall 2019, some additional revisions were recommended. Earlier this year, the Board considered those recommendations and approved a plan to develop additional documentation to provide more background information for members to have in considering the work that went into developing the revisions. Unfortunately, that process was hampered and slowed by the COVID-19 pandemic.

The good news is that we are moving on to the next in the plan.