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IOA Strategic Direction 2026–2030

We are pleased to introduce the new Strategic Direction for IOA, which builds upon the consistent goals and foundational priorities established in previous strategic plans. While remaining grounded in IOA’s core mission and values, this renewed direction emphasizes innovative strategies and forward-looking tactics designed to strengthen the association, elevate the visibility and impact of the profession, and position both IOA and organizational ombuds practice for continued growth and relevance in an evolving global landscape.

This Strategic Direction reflects our commitment to supporting members, advancing professional excellence, and ensuring that IOA remains a trusted leader and resource for both the profession and those interested in the function. Through this work, we aim to foster greater awareness, expand engagement opportunities, and enhance the value and influence of organizational ombuds programs across sectors and communities.

View Supporting Presentation

 Goal 1  |  Goal 2  |  Goal 3  |  Goal 4

GOAL 1

Ombuds have the capacity and tools to position themselves as essential contributors and trusted advisors in their organizations.

OUTCOMES:

  • Ombuds feel confident and equipped to engage leadership, navigate organizational complexity, and articulate the value of their work.

STRATEGIES:

  • 1.1. Build Business and Political Acumen of Members 
  • 1.2. Enhance Peer and Other Support
  • 1.3. Enhance Ombuds Understanding of Data
  • 1.4. Enhance Strategic Partnerships with Ally Organizations
GOAL 2

Leaders understand and value the Ombuds function and IOA.

OUTCOMES:

  • Leaders have accessible, credible resources that enable informed decisions about establishing, supporting, and strengthening ombuds programs.

STRATEGIES:

  • 2.1. Provide Ombuds Toolkits for Leaders
  • 2.2. Make Website More User-Friendly
  • 2.3. Create Resonate Story and the Tools to Share/Promote It
  • 2.4. Enhance Research to Demonstrative Value of the Role
  • 2.5. Help Jurisdictions Further Understand The Function 
GOAL 3


IOA operates effectively and has the financial resources to achieve its goals.

OUTCOMES:

  • IOA is positioned to respond nimbly to emerging needs while sustaining operational effectiveness in service of its mission.

STRATEGIES:

  • 3.1. Diversify Revenue and Monetize Services
  • 3.2. Re-Examine Staffing and Functional Roles
GOAL 4

IOA has a culture of inclusion and belonging.

OUTCOMES:

  • Member interactions with IOA consistently reinforce a sense of connection, belonging, and professional community.

STRATEGIES:

  • 4.1. Solidify IOA Onboarding and Welcoming Procedures
  • 4.2. Enhance Member Experience
  • 4.3. Define Inclusion and Belonging for IOA
  • 4.4. Review/Clarify Member Categories